Author
David Balan
Co-founder, Horison Marketing
David co-founded Horison Marketing to give brands one team for everything Amazon: listing SEO, PPC, creatives and catalogue fixes. He leads every discovery call personally and writes about Buy Box strategy, PPC structure and scaling private-label brands.
Articles by David Balan (14)
Amazon Account Health Rating Explained: How to Protect Your Seller Account
What Amazon's Account Health Rating (0–1,000) measures, the 200 and 100 thresholds, what lowers it, how to appeal, and a weekly routine to protect it.
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Amazon PPC Strategy in 2026: A Complete Guide for Brands
How to run Amazon PPC in 2026: ad types, campaign structure, search-term harvesting, bidding, budgets, ACoS vs TACoS targets and when to get help.
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How to Optimise Amazon Listings for Rufus, Amazon's AI Shopping Assistant (2026)
What Amazon's Rufus (now Alexa for Shopping in the US) reads on your listing, what to change in attributes, bullets, images and A+, and how to test it.
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How to Switch Amazon Agencies Without Losing Sales
Switching Amazon agencies safely: notice and ownership, what to export first, Seller Central and Amazon Ads access, a 30/60/90-day plan and red flags.
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Selling on Amazon Europe from the UK in 2026: VAT, EPR, Pan-EU and Fulfilment Explained
How UK sellers reach Amazon Germany, France and the EU in 2026: VAT, EORI, EPR, GPSR, and Pan-EU vs EFN vs Remote Fulfilment, with official sources.
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What Is a Good TACoS on Amazon? Benchmarks by Stage (2026)
What a good Amazon TACoS is in 2026: benchmark ranges by business stage with sources, how to calculate TACoS, the margin test and how to lower it.
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Amazon Agency Contracts: 9 Red Flags to Check Before You Sign
Nine red flags in Amazon agency contracts, from account ownership and lock-ins to fees on ad spend, vague scope and hidden costs, and what to ask instead.
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Best Amazon Agencies in the UK (2026): 8 Compared on Published Proof
Eight UK Amazon agencies compared on the same five checks: UK base, scope, Amazon partner status, published results and pricing. Plus how to vet any agency.
Read articleHow Much Does an Amazon Agency Cost in the UK? Pricing Models Explained (2026)
What UK Amazon agencies charge in 2026: published fee ranges, the five pricing models, what each one rewards, and the costs to check before you sign.
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Is an Amazon Agency Worth It? How to Work Out the ROI With TACoS
How to tell if an Amazon agency will pay for itself: a simple ROI formula using margin and TACoS, a worked example, and when an agency isn't worth it yet.
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What Does a Full-Service Amazon Agency Do? Month 1 to Month 6
What a full-service Amazon agency does, month by month: the audit, quick fixes, PPC restructure, creatives, scaling and reporting in the first six months.
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How to Run PPC for Parent ASINs with Multiple Child Variations on Amazon
Should you advertise every child variation or just the best seller? How to structure Amazon PPC across parent and child ASINs without wasting budget.
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How To Maintain The Amazon Buy Box: Winning is Only Half the Battle
Winning the Amazon Buy Box is only half the battle. Learn which seller metrics, pricing and stock levels decide whether you keep it, and how to protect it.
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From Generic to Private Label on Amazon: How to Scale
Stuck in price wars selling generic products on Amazon? Learn why private label wins, the steps to launch your own brand, and advanced tactics to scale it.
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