How Much Does an Amazon Agency Cost in the UK? Pricing Models Explained (2026)
David BalanCo-founder, Horison Marketing3 min read
Short version: expect a monthly management fee of roughly £1,500 to £2,500 from agencies that publish their prices, with ad spend paid to Amazon on top. What matters more than the headline fee is the pricing model, because it decides what your agency is paid to care about.
What UK-facing Amazon agencies publish
Most agencies don’t publish prices. These do, as of October 2026 (figures from each agency’s own site or listing):
| Agency | Published price | Model |
|---|---|---|
| Chris Turton Ecommerce (UK) | £1,700 + VAT a month for 20 hours | Block of hours |
| Olifant Digital (London) | From about $2,000 (around £1,500) a month | Retainer, with a 60-day guarantee |
| SpectrumBPO (US) | $1,799 a month full-service package | Fixed retainer |
| Incrementum Digital (US) | From about $2,500 a month (directory listing) | Retainer |
| Nuanced Media (US) | From about $3,000 a month (directory listing) | Retainer |
These are starting points. Fees rise with the number of products, marketplaces and services, and with how much work the account needs in the first months.
The five pricing models, and what each one rewards
1. Fixed monthly retainer
One fee for an agreed scope, such as PPC, SEO and reporting.
- Rewards: steady, predictable work.
- Watch for: a vague scope. Ask exactly what is included each month and what costs extra.
2. Block of hours
You buy a number of hours a month, for example 20.
- Rewards: transparency about time spent.
- Watch for: paying for hours rather than outcomes. Hours run out fast on a messy account.
3. Percentage of ad spend
The fee is usually 10–20% of what you spend on Amazon Ads, often with a minimum.
- Rewards: higher ad spend, whether or not it is profitable.
- Watch for: budgets that grow faster than profit. Agree a TACoS target in writing.
4. Percentage of sales
The fee is a share of total or incremental revenue.
- Rewards: growth in revenue.
- Watch for: paying for sales you would have made anyway. Agree the baseline first.
5. Retainer plus performance fee
A lower base fee plus a bonus when agreed targets are hit.
- Rewards: results above an agreed baseline.
- Watch for: targets based on revenue alone. A good target includes margin or TACoS.
Costs people forget to compare
- Ad spend is paid to Amazon, not the agency.
- One-off work: audits, new photography, A+ content or Brand Store builds may be billed separately.
- Tools: some agencies pass on software costs.
- Notice period: a 30-day notice period costs less to leave than a 6-month minimum term. Our guide to changing Amazon agencies covers the handover.
- Your own time: an agency that needs you to approve everything costs you hours every week.
Agency vs in-house vs freelancer
| Agency | In-house hire | Freelancers | |
|---|---|---|---|
| Skills covered | PPC, SEO, design, account health in one team | Usually one or two people | One skill each |
| Speed to start | Weeks | Months to hire and train | Weeks, per freelancer |
| Cover for holidays and turnover | Built in | You manage it | You manage it |
| Control | Shared, through reporting | Full | Varies |
| Who coordinates the work | The agency | You | You |
An agency is usually the faster route for brands that need several skills at once. An in-house team makes more sense once Amazon is large enough to justify several full-time specialists.
How Horison prices
We don’t publish a price list, because two accounts with the same revenue can need very different work. Every proposal is built from your products, marketplaces, ad spend and the services you need, and we share it after a free 30-minute discovery call once we’ve seen your account. You always keep ownership of your Seller Central account, ad account and data.
Book a free discovery call to get a tailored quote, or read our comparison of the best Amazon agencies in the UK. To check whether an agency would pay for itself, see is an Amazon agency worth it?, and before you sign, read our contract red flags.
Frequently Asked Questions
How much does an Amazon agency cost per month in the UK?
Agencies that publish prices start at roughly £1,500 to £2,500 a month, before ad spend. For example, Chris Turton Ecommerce lists £1,700 + VAT for 20 hours a month and Olifant Digital lists from about $2,000. Full-service management of larger or multi-marketplace accounts costs more and is usually quoted individually.
Is ad spend included in an Amazon agency fee?
No. Your advertising budget is paid to Amazon directly from your account. The agency fee is for managing it, so always compare the agency fee and the ad budget separately.
Is percentage-of-ad-spend pricing a good idea?
It is simple, but it pays the agency more when you spend more, even if the extra spend is unprofitable. If you choose it, agree a TACoS or profit target in writing so spend only rises when it pays back.
Do Amazon agencies charge set-up fees?
Some do, usually for an audit, account restructure or new listing content in the first month. Ask for any one-off fees in writing before you sign.
Is an Amazon agency cheaper than hiring in-house?
Often, because one fee covers several specialists (PPC, SEO, design and account health) who would otherwise be separate hires or freelancers. An in-house team gives you more control but takes longer to build. Compare the full cost of each option against the same growth target.
How much does Horison Marketing charge?
Every Horison account is quoted individually, based on your products, marketplaces, ad spend and the services you need. You get a tailored proposal after a free 30-minute discovery call.
David Balan is co-founder of Horison Marketing, a full-service Amazon agency that has managed over $1B in lifetime Amazon revenue for brands in the UK, EU and US.
