Amazon Product Images & A+ Content That Sell

Stand out on Amazon with branding that captures attention and creatives that drive conversions. For ongoing clients, we keep your brand fresh as the marketplace evolves, so you stay ahead of the competition.

Phone showing a redesigned Amazon product listing with new images
+86%average YoY revenue growth

Reviewed by David Balan · Updated

What is Branding & Creatives on Amazon?

Turning Clicks into Sales

Branding on Amazon means creating a strong, memorable identity that stands out in crowded search results. Creatives – product images, A+ content and videos – turn those clicks into sales by building trust and showing your product’s value.

Laptop on a wooden table showing brand design work

How We Transform Your Brand

For our monthly clients, we don’t stop at design. We research your market to build a brand identity that’s relevant, fresh and aligned with Amazon trends. Here’s our process:

  • Brand Research

    We analyse your audience, competitors and market trends to develop a unique, relevant brand identity.

  • Creative Development

    We design custom visuals, from product images to A+ content, that communicate your value and drive conversions.

  • Ongoing Evolution

    Monthly clients get continuous refreshes, so your brand stays ahead of market trends.

The Benefits of Branding & Creatives on Amazon

Attract Attention. Build Trust. Drive Sales.

Here’s what professional branding and creatives can do for your Amazon business:

  • Product standing out among competitors

    Stand Out in Search

    Strong branding and eye-catching images grab attention in a crowded marketplace.

  • Shield with a trust tick

    Build Brand Trust

    High-quality images and enhanced content build credibility and make your product more desirable.

  • Rising sales chart

    Increase Conversions

    Creatives that communicate your product’s value lead directly to more sales.

The full picture

How Branding Blends with SEO & PPC

A Winning Formula for Amazon Success

Your brand doesn’t exist in a vacuum – it works alongside SEO and PPC to deliver maximum results:

  1. SEO gets you found.

  2. PPC puts you in front of more buyers, fast.

  3. Branding makes your products look trustworthy and desirable.

  4. Amazon success

Why Horison

Numbers that make the case for us

Average results across 140 client brands over the past twelve months.

  • 86%*

    Revenue increase

    Average year-on-year revenue growth

  • $1B+

    Sales managed

    Lifetime Amazon revenue managed by our team

  • 12.6%

    Average TACoS

    Average total ad cost of sale across clients

Client love

Don't just take our word for it, take theirs

Rated Excellent (4.5/5) on Trustpilot by the brands we work with.

Text Reviews

Video Reviews

  • Turned the company from £10.000 a year to half a million

    Oliver Ray

    Founder of NPOW

  • 2 Years of Success with Horison Marketing

    Paul Hodkinson

    Managing Director at Pure Life UK

  • Horison Marketing Took Our Brand from $1 Million to New Heights

    Jim Toshack

    Marketing Director of Guard Tech Plus

  • Our Sales Grew by 50% in Just Three Month

    Andrew Howes

    Head of Amazon for Sandy Beach

  • Their Knowledge Helped Me Overcome My Amazon Struggles

    Angelina Angelova

    Founder of Kuker

  • We Hit An All Time Sales High

    Jim Cirile

    Head of Marketing of Blackbeard for Men

  • We Were About to Give Up on Amazon Until Horison Stepped In

    Alan Matchett

    Managing Director of Interior Panel Systems

  • Horison Has Been Excellent to Work With

    Kurt Kinnunen

    CMO of Log Kayak Racks

  • We've Been Able to See Boosted Sales

    Libbi

    Head of Marketing for BleedZone

  • Horison Marketing Helped Us Boost Sales by 150%

    Vicky Halliwell

    Co-Founder of Down Jacket Repair

Learn more about Amazon Branding and Creatives

Frequently Asked Questions

What creatives do Amazon listings need?

A strong Amazon listing needs a compliant white-background main image, 6–8 secondary images (lifestyle, infographics, dimensions, comparisons), A+ Content for Brand Registered sellers, and ideally a product video. Together they answer shoppers' questions before they scroll away.

What is Amazon A+ Content?

A+ Content is the enhanced description section available to Brand Registered sellers. It replaces the plain-text description with images, comparison charts and brand storytelling, and typically lifts conversion rate.

Do better images really increase Amazon sales?

Yes. The main image drives click-through rate in search results, and secondary images and A+ Content drive conversion rate on the page. Both feed Amazon's ranking algorithm, so better creatives improve organic rank as well as sales.

What is included in your Amazon creative service?

Main images, secondary infographic and lifestyle images, A+ content, Brand Store design, Sponsored Brands video and brand assets, all made to Amazon's image rules and tested for click-through and conversion.

Do you test which main image works best?

Yes. We use Amazon's Manage Your Experiments and A/B tests where available. One main image test lifted click-through rate by 68% and conversion rate by 47% for a client.

Do you need my products for photography?

For new photography, yes. If you already have good product photos, we can often design infographics, lifestyle images and A+ content from them without samples.

What are Amazon's main image requirements?

The main image needs a pure white background, the product filling about 85% of the frame, no added text, logos or badges, and at least 1,000 pixels on the longest side so shoppers can zoom. We design within these rules to avoid suppressed listings.

Can you design an Amazon Brand Store?

Yes. We design multi-page Brand Stores that match your brand, cross-sell your range and give your Sponsored Brands ads a high-converting landing page.

Free discovery call

Let's talk Amazon

David Balan, co-founder of Horison Marketing

David Balan

Co-founder, Horison Marketing

You’ll speak with David directly, not a sales rep.

  • 30 minutes with David, our co-founder
  • An honest look at your account and where the growth is
  • No obligation – if we can’t help, we’ll tell you

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