What Does a Full-Service Amazon Agency Do? Month 1 to Month 6
David BalanCo-founder, Horison Marketing4 min read
Short version: a full-service Amazon agency is one team that runs everything that drives your Amazon sales: listings, ads, creatives, catalogue, account health and reporting. The first six months follow a clear arc: audit and fix (month 1), rebuild (months 2–3), scale (months 4–6). If an agency can’t tell you what happens in each phase, keep looking.
What “full-service” should cover
| Area | What the agency does |
|---|---|
| Listing SEO | Keyword research, titles, bullets, descriptions and backend search terms |
| PPC | Sponsored Products, Sponsored Brands and Sponsored Display, set against your break-even ACoS |
| Creatives | Main images, infographics, A+ content, Brand Store and video |
| Catalogue | Suppressed listings, variation errors, category and gating problems, Brand Registry |
| Account health | Seller Support cases, policy warnings, performance metrics |
| Growth levers | Coupons, deals, Prime Day and Black Friday plans, bundles, new marketplaces |
| Planning and reporting | Stock cover, reorder timing, weekly updates, monthly reviews |
A PPC-only agency does one row of this table. The reason to hire a full-service team is that the rows depend on each other: ads can’t fix a listing that doesn’t convert, and a great listing can’t rank if it runs out of stock.
Month 1: audit, access and urgent fixes
The first month is about understanding the account and stopping losses. Moving from another agency? Our guide to switching Amazon agencies covers what to export before you give notice.
- Access and data. User permissions for Seller Central and the advertising console, plus your product costs, so the agency can work out the break-even ACoS for every product. You can check yours with our break-even ACoS calculator.
- Full audit. Listings, keywords, images, reviews, pricing, catalogue errors, account health and every campaign.
- Quick wins. Pausing keywords that spend without selling, adding negative keywords, fixing suppressed listings and correcting obvious listing errors.
- The plan. A written 90-day plan with targets for sales, TACoS and conversion rate.
What you should see: a clear audit, a written plan and a drop in wasted ad spend, often within the first 2–4 weeks.
Months 2–3: rebuild the foundations
This is where most of the work happens, and where results start to build.
- Listings rewritten from fresh keyword research, starting with your best-selling and highest-margin products.
- Creatives upgraded: main image tests, infographics and A+ content. A better main image alone can lift click-through rate a lot; one of our main image tests lifted CTR by 68%.
- PPC restructured into clear campaigns by product and intent (brand, competitor, category and research), with bids set from break-even ACoS.
- Catalogue cleaned up: variations merged, categories corrected, Brand Registry and A+ eligibility sorted.
What you should see: better conversion rate and click-through rate, steadier ACoS, and the first organic rank gains on target keywords.
Months 4–6: scale what works
With the foundations fixed, the focus moves to growth.
- Budgets move to winners. Spend shifts to the keywords and products with the best return, and launches start for new products or variations.
- Promotions and peaks. Coupons and deals planned around Prime Day, Black Friday and Christmas, with stock in place before them.
- New channels. Sponsored Brands video, Sponsored Display retargeting and, where it makes sense, new marketplaces. One client grew revenue 61% year on year by expanding into new marketplaces. For UK brands, our guide to expanding from Amazon UK into Europe covers VAT, EPR and fulfilment.
- TACoS should fall. As organic rank improves, more sales arrive without an ad click, so total ad cost as a share of total sales goes down. Track it with our TACoS calculator.
What you should see: total sales growing faster than ad spend. That is the clearest sign the agency is building the business rather than buying sales.
What you should get every week and every month
- Weekly: a short update on what was done, what changed in the numbers and what is next.
- Monthly: a review of total sales, ad spend, ACoS, TACoS, organic versus ad sales, conversion rate, stock cover and account health, against the targets in the plan.
- One point of contact who knows your account and can answer questions without passing you around.
How Horison runs the first six months
At Horison, a dedicated account manager owns your plan and coordinates the SEO, PPC, creative and catalogue specialists. Work is approved and reported in the Horison App, and you get weekly updates and monthly reviews. Across 140 clients in the past twelve months, average revenue growth was 86% year on year at a 12.6% average TACoS.
Want to see what the first 90 days would look like for your account? Book a free discovery call. Before you sign with anyone, read our guides to Amazon agency contract red flags and whether an Amazon agency is worth it.
Frequently Asked Questions
What does a full-service Amazon agency do?
It runs everything that drives Amazon sales in one team. That means listing SEO, PPC advertising, product images and A+ content, catalogue and account-health problems, promotions, stock planning and reporting, with one plan and one point of contact.
What is the difference between a full-service Amazon agency and a PPC agency?
A PPC agency only manages advertising. A full-service agency also fixes the listings, images and catalogue problems that decide whether those ads convert, so it can improve conversion rate and organic rank as well as ad efficiency.
How long does it take to see results from an Amazon agency?
Wasted ad spend usually falls in the first 2–4 weeks. Organic rank and total sales typically build over 60–90 days, as listing, creative and PPC changes compound. Judge an agency on the trend over three to six months, not week one.
What should I give an Amazon agency at the start?
User access to Seller Central and the advertising console, your product costs and margins, stock and reorder lead times, brand assets, any trademarks, and your goals for the next 12 months. Margins matter most, because they set the break-even ACoS for every campaign.
Will I lose control of my Amazon account?
You shouldn't. A good agency works through user permissions you grant and can remove at any time, asks for approval on major changes and keeps you as the owner of the account, the ad account and every creative file.
What reports should an Amazon agency send?
At minimum, a weekly update and a monthly review covering total sales, ad spend, ACoS, TACoS, organic versus ad sales, conversion rate, stock cover, account health and what was done and planned. Revenue alone is not enough.
David Balan is co-founder of Horison Marketing, a full-service Amazon agency that has managed over $1B in lifetime Amazon revenue for brands in the UK, EU and US.
