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UK-based · Amazon Ads Verified Partner

The Amazon Marketing Agency for UK Brands

Full‑service Amazon management for brands selling on Amazon.co.uk: SEO, PPC, creatives and account management in one UK team, and a clear route into Europe and the US.

Horison Marketing co-founders Razvan Dita and David Balan
+86%average YoY revenue growth

Trusted by 140+ brands selling on Amazon

A full‑service Amazon agency, built in the UK

Horison Marketing is a UK-based, full-service Amazon agency. One team runs your Amazon SEO, PPC, product creatives, catalogue and account management, measured on profitable sales growth on Amazon.co.uk and every marketplace you sell in.

We manage 200+ brands and have managed over $1B in lifetime Amazon revenue. Across 140 clients in the past twelve months, average revenue growth was 86% year on year at a 12.6% average TACoS.

Choosing an agency? Read our comparison of the best Amazon agencies in the UK and what an Amazon agency costs. Launching in the US? See our Amazon.com agency services.

Reviewed by David Balan · Updated

Why Horison

Numbers that make the case for us

Average results across 140 client brands over the past twelve months.

  • 86%*

    Revenue increase

    Average year-on-year revenue growth

  • $1B+

    Sales managed

    Lifetime Amazon revenue managed by our team

  • 12.6%

    Average TACoS

    Average total ad cost of sale across clients

Why Horison

Why UK brands choose us

  • We know Amazon.co.uk

    UK search behaviour, British English copy, UK category rules and seasonal peaks such as Prime Day, Black Friday and Christmas.

  • Margins after VAT

    We set ACoS and TACoS targets from your real UK margin after VAT, FBA fees and returns, so growth is profitable.

  • Your hours, your currency

    A UK-based team on UK time, reporting in pounds, with weekly updates and the Horison App dashboard.

  • Proof you can check

    Amazon Ads Verified Partner, rated Excellent on Trustpilot and featured in The Telegraph.

Client results

Case Studies

View all case studies
  • The Doodle Brush

    With rising competition in the US and UK, this pet grooming brand expanded globally—achieving +61% YoY revenue growth, +500% sales in Germany & Italy, and strong traction across new EU markets.

    The Doodle Brush sales results chartThe Doodle Brush sales results chart
    Read the case study →
    The Doodle Brush Amazon product image created by Horison
  • Screen Mom

    Struggling with weak creatives, low rankings, and high competition, this brand saw +43% sales in 2 months and +44% YoY growth after our SEO, PPC, and design overhaul.

    Screen Mom sales results chartScreen Mom sales results chart
    Read the case study →
    Screen Mom Amazon product image created by Horison
  • Pulpo

    This brand faced unclear labels, stockouts, and weak ads. After restructuring creatives, supply, and PPC, they achieved +376% YoY sales growth and 239% more repeat orders in 3 months.

    Pulpo sales results chartPulpo sales results chart
    Read the case study →
    Pulpo Amazon product image created by Horison

Client love

Don't just take our word for it, take theirs

Rated Excellent (4.5/5) on Trustpilot by the brands we work with.

Text Reviews

Video Reviews

  • Turned the company from £10.000 a year to half a million

    Oliver Ray

    Founder of NPOW

  • 2 Years of Success with Horison Marketing

    Paul Hodkinson

    Managing Director at Pure Life UK

  • Horison Marketing Took Our Brand from $1 Million to New Heights

    Jim Toshack

    Marketing Director of Guard Tech Plus

  • Our Sales Grew by 50% in Just Three Month

    Andrew Howes

    Head of Amazon for Sandy Beach

  • Their Knowledge Helped Me Overcome My Amazon Struggles

    Angelina Angelova

    Founder of Kuker

  • We Hit An All Time Sales High

    Jim Cirile

    Head of Marketing of Blackbeard for Men

  • We Were About to Give Up on Amazon Until Horison Stepped In

    Alan Matchett

    Managing Director of Interior Panel Systems

  • Horison Has Been Excellent to Work With

    Kurt Kinnunen

    CMO of Log Kayak Racks

  • We've Been Able to See Boosted Sales

    Libbi

    Head of Marketing for BleedZone

  • Horison Marketing Helped Us Boost Sales by 150%

    Vicky Halliwell

    Co-Founder of Down Jacket Repair

Amazon agency UK: your questions

Is Horison Marketing a UK Amazon agency?

Yes. Horison Marketing (Horison Group Ltd) is a UK-based, full-service Amazon agency. We work with UK brands on Amazon.co.uk and help them expand to Amazon Europe and the US, as well as with international brands selling into the UK.

Do you work with London-based brands?

Yes. We work with brands in London and across the whole UK. Everything runs remotely, with video calls, weekly updates and the Horison App dashboard, so your location doesn’t matter.

What does a full-service Amazon agency do?

A full-service Amazon agency runs everything that drives Amazon sales in one team: listing SEO, PPC advertising, product images and A+ content, catalogue and account-health issues, promotions and strategy. You get one plan and one point of contact instead of several freelancers.

How do I choose the right Amazon agency in the UK?

Ask for Amazon.co.uk case studies with real numbers, check the agency in Amazon’s own Ads partner directory, ask how they set ACoS targets (they should start from your margin after VAT), check independent reviews and confirm who owns your account and data. We are happy to answer all of these on a discovery call.

Which is the best Amazon agency in the UK?

It depends on what you need. For one team running SEO, PPC, creatives and catalogue fixes, choose a full-service agency; for Vendor Central or many retailers, choose one that publishes vendor work; for a fixed price, choose one that publishes it. We compare eight UK agencies on the same five checks in our guide to the best Amazon agencies in the UK.

Do I need a UK-based agency to sell on Amazon.co.uk?

Not strictly, but it helps. A UK team knows British search terms and spelling, UK category rules, VAT-inclusive pricing and UK seasonal peaks, and works in your time zone. Always ask where the people working on your account are based.

What is TACoS and why does it matter more than ACoS?

TACoS (total advertising cost of sale) is ad spend divided by total sales, organic included. ACoS only looks at ad-attributed sales. A falling TACoS while sales grow means advertising is building organic rank, which is the goal. Across 140 clients our average TACoS was 12.6%.

How much does an Amazon agency cost in the UK?

Every account is quoted individually, based on the number of products and marketplaces, your ad spend and which services you need. We share a tailored proposal after a free 30-minute discovery call, once we have seen your account.

Can you help with UK VAT, EPR or compliance issues on Amazon?

We fix the Amazon side: listing compliance, documents Amazon asks for, gated categories and account-health warnings. For VAT returns and EPR registration we work alongside your accountant or a specialist provider, and can recommend partners.

Can you expand my UK brand to Amazon Europe or the US?

Yes. We plan the rollout (Pan-European FBA, EFN or local stock), translate and localise listings with native keyword research, and launch PPC in each marketplace. One client grew revenue 61% year on year by expanding into new Amazon marketplaces.

Do you manage Seller Central and Vendor Central accounts?

Our core work is Seller Central for brand owners. Tell us about your Vendor Central or hybrid set-up on the discovery call and we will tell you honestly whether we are the right fit.

How quickly will I see results?

Wasted ad spend usually drops in the first 2–4 weeks. Organic rank and total sales typically build over 60–90 days as listing, creative and PPC changes compound. Across 140 clients in the past twelve months, average revenue growth was 86% year on year.

How do I get started?

Book a free 30-minute discovery call with David Balan, our co-founder. He reviews your account, tells you whether we can help, and outlines the plan if we are a fit.

Free discovery call

Let’s grow your brand on Amazon UK

David Balan, co-founder of Horison Marketing

David Balan

Co-founder, Horison Marketing

You’ll speak with David directly, not a sales rep.

  • 30 minutes with David, our co-founder
  • An honest look at your account and where the growth is
  • No obligation – if we can’t help, we’ll tell you

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