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Amazon.com · Amazon Ads Verified Partner

The Full‑Service Amazon Agency for Amazon.com

Amazon SEO, PPC, creatives and account management for brands selling in the US, and a step‑by‑step US launch for brands already selling in the UK or Europe.

Horison Marketing co-founders Razvan Dita and David Balan
+86%average YoY revenue growth

Trusted by 140+ brands selling on Amazon

One Amazon team for the US marketplace

Horison Marketing is a full-service Amazon agency that manages brands on Amazon.com. One team runs your Amazon SEO, PPC, product creatives, catalogue and account management, measured on profitable sales growth, not ad spend.

We manage 200+ brands and have managed over $1B in lifetime Amazon revenue. Across 140 clients in the past twelve months, average revenue growth was 86% year on year at a 12.6% average TACoS.

Weighing up an agency? Read is an Amazon agency worth it? and what a full-service agency does in the first six months.

Reviewed by David Balan · Updated

Why Horison

Numbers that make the case for us

Average results across 140 client brands over the past twelve months.

  • 86%*

    Revenue increase

    Average year-on-year revenue growth

  • $1B+

    Sales managed

    Lifetime Amazon revenue managed by our team

  • 12.6%

    Average TACoS

    Average total ad cost of sale across clients

UK & EU brands

Launching on Amazon.com: the five steps

Selling well in the UK or Europe doesn’t guarantee a good US launch. These are the steps we plan before the first unit ships.

  1. 1. Check the product can sell in the US

    Category gating and US rules first: for example CPSC testing for children’s products, FDA rules for food, cosmetics and supplements, and California Prop 65 warnings.

  2. 2. Protect the brand

    A UK or EU trademark does not protect you in the US. File with the USPTO (Amazon IP Accelerator can speed this up) so you can use Brand Registry on Amazon.com.

  3. 3. Plan stock and costs

    Amazon will not act as your importer of record, so you need a freight forwarder and customs broker. We build the landed cost into your US break-even ACoS.

  4. 4. Rewrite, don’t copy, the listings

    US shoppers search with different words and spelling. We redo keyword research for Amazon.com instead of pasting the UK listing.

  5. 5. Launch with PPC, then let organic take over

    Launch campaigns buy the first sales and reviews; as organic rank builds, TACoS should fall. We report both every week.

Client results

Case Studies

View all case studies
  • The Doodle Brush

    With rising competition in the US and UK, this pet grooming brand expanded globally—achieving +61% YoY revenue growth, +500% sales in Germany & Italy, and strong traction across new EU markets.

    The Doodle Brush sales results chartThe Doodle Brush sales results chart
    Read the case study →
    The Doodle Brush Amazon product image created by Horison
  • Screen Mom

    Struggling with weak creatives, low rankings, and high competition, this brand saw +43% sales in 2 months and +44% YoY growth after our SEO, PPC, and design overhaul.

    Screen Mom sales results chartScreen Mom sales results chart
    Read the case study →
    Screen Mom Amazon product image created by Horison
  • Pulpo

    This brand faced unclear labels, stockouts, and weak ads. After restructuring creatives, supply, and PPC, they achieved +376% YoY sales growth and 239% more repeat orders in 3 months.

    Pulpo sales results chartPulpo sales results chart
    Read the case study →
    Pulpo Amazon product image created by Horison

Client love

Don't just take our word for it, take theirs

Rated Excellent (4.5/5) on Trustpilot by the brands we work with.

Text Reviews

Video Reviews

  • Turned the company from £10.000 a year to half a million

    Oliver Ray

    Founder of NPOW

  • 2 Years of Success with Horison Marketing

    Paul Hodkinson

    Managing Director at Pure Life UK

  • Horison Marketing Took Our Brand from $1 Million to New Heights

    Jim Toshack

    Marketing Director of Guard Tech Plus

  • Our Sales Grew by 50% in Just Three Month

    Andrew Howes

    Head of Amazon for Sandy Beach

  • Their Knowledge Helped Me Overcome My Amazon Struggles

    Angelina Angelova

    Founder of Kuker

  • We Hit An All Time Sales High

    Jim Cirile

    Head of Marketing of Blackbeard for Men

  • We Were About to Give Up on Amazon Until Horison Stepped In

    Alan Matchett

    Managing Director of Interior Panel Systems

  • Horison Has Been Excellent to Work With

    Kurt Kinnunen

    CMO of Log Kayak Racks

  • We've Been Able to See Boosted Sales

    Libbi

    Head of Marketing for BleedZone

  • Horison Marketing Helped Us Boost Sales by 150%

    Vicky Halliwell

    Co-Founder of Down Jacket Repair

Amazon agency US: your questions

Do you manage Amazon.com (US) accounts?

Yes. Horison Marketing is a full-service Amazon agency that manages Seller Central accounts on Amazon.com as well as Amazon.co.uk and the European marketplaces. One team runs SEO, PPC, creatives, catalogue and account management.

Is Horison a US-based agency?

No. Horison is a UK company (Horison Group Ltd) that works with brands in the UK, the EU and the US. US clients work with us remotely through video calls, weekly updates and the Horison App dashboard.

Can you help a UK or European brand launch on Amazon.com?

Yes, this is one of the most common things we do. We check US category and compliance rules, plan trademark protection, work out landed costs, rewrite listings for US search terms and launch PPC. One client grew revenue 61% year on year by expanding into new Amazon marketplaces.

Do I need a US trademark to sell on Amazon.com?

You can sell without one, but to enrol in Brand Registry on Amazon.com you need a US trademark that is registered or pending with the USPTO. Brand Registry gives you A+ content, Sponsored Brands, Brand Stores and protection against hijackers.

Do I need a US company to sell on Amazon.com?

No. Non-US companies can sell on Amazon.com from their own Seller Central account. You complete Amazon’s tax interview (usually a W-8BEN-E form for a non-US business) and need a way to import stock into the US.

Who pays US sales tax on Amazon?

In US states with a sales tax, Amazon calculates, collects and pays it on marketplace orders as the marketplace facilitator. You may still have other US tax obligations, so check with an accountant who works with Amazon sellers.

Is Amazon PPC more expensive in the US?

Usually, yes. Amazon.com has more sellers in most categories, so cost per click tends to be higher than on Amazon.co.uk. That makes it more important to set targets from your break-even ACoS and to measure TACoS, not just ad-attributed sales.

Can my US account also sell in Canada and Mexico?

Yes. A North America unified Seller Central account covers the US, Canada and Mexico, and Remote Fulfillment with FBA can ship US FBA stock to customers in Canada and Mexico. We help you decide whether it is worth it for your products.

What does a full-service Amazon agency do?

A full-service Amazon agency runs everything that drives Amazon sales in one team: listing SEO, PPC advertising, product images and A+ content, catalogue and account-health issues, promotions and strategy. You get one plan and one point of contact instead of several freelancers.

How much does an Amazon agency cost?

Every Horison account is quoted individually, based on the number of products and marketplaces, your ad spend and which services you need. You get a tailored proposal after a free 30-minute discovery call.

How quickly will I see results on Amazon.com?

Wasted ad spend usually drops in the first 2–4 weeks. Organic rank and total sales typically build over 60–90 days. A new US launch takes longer, because the listing starts with no sales history or reviews.

How do I get started?

Book a free 30-minute discovery call with David Balan, our co-founder. He reviews your account or US launch plan, tells you whether we can help, and outlines the plan if we are a fit.

Selling in the UK too? See our Amazon agency for UK brands.

Free discovery call

Let’s grow your brand on Amazon.com

David Balan, co-founder of Horison Marketing

David Balan

Co-founder, Horison Marketing

You’ll speak with David directly, not a sales rep.

  • 30 minutes with David, our co-founder
  • An honest look at your account and where the growth is
  • No obligation – if we can’t help, we’ll tell you

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