Our story

Built by Amazon sellers, for Amazon sellers

How Horison started

Horison started with a simple idea: turn hard-earned Amazon experience into real growth for other sellers.

Our co-founders, Razvan Dita and David Balan, built and scaled multiple successful brands, outranking giants like Philips and Oral-B, and learned the hard way what it really takes to win on Amazon. One brought the strategy, the other the tech, and together they built a repeatable system sellers now rely on.

In just two years we’ve grown into the UK’s largest Amazon marketing agency, with 140+ experts and 200+ brands under management – and we’re just getting started.

Our mission

Help Amazon sellers grow profitably and sustainably – without the overwhelm.

We go beyond basic account management. Our ex-Amazon experts, analysts and growth specialists dive into every ASIN, optimise every detail and make every decision on data, not guesswork.

With our in-house software, clients see everything: SEO and creative updates, PPC spend and performance reports. Our proprietary SEO optimiser indexes 60% more keywords than the Amazon average.

Our vision

Become the world’s leading Amazon agency – trusted, innovative and invested in our clients’ success.

We’ve grown 300% year on year to become the largest Amazon agency in the UK. Now we’re scaling globally, redefining what a great agency looks like: expert-led, data-driven and powered by technology that simplifies selling.

We don’t just support brands – we treat them like our own.

Why Horison