Challenge
This pet grooming brand was performing well in its home markets but faced growing pressure. Rising competition in the US and UK began to limit the brand’s visibility and margin potential. To keep revenue growth on track, the team needed to explore new avenues without compromising existing performance. With untapped potential in other Amazon marketplaces, the client saw an opportunity to expand.
Objectives
- Identify new growth channels beyond US and UK
- Increase year-over-year revenue
- Build a strong foundation for long-term international performance
Solution
Our strategy focused on identifying scalable growth channels across Amazon’s global marketplace.
- Localized Listings – Product listings were fully localized for each target marketplace, including language translation, keyword research, and compliance with local guidelines
- Tailored PPC Strategies by Marketplace – Custom PPC plans were implemented for each marketplace. Campaigns were regularly optimized to improve ACOS and capture incremental demand.
Results
The results were substantial:
- 61% YoY account revenue growth year to date
- +500% YoY sales growth in Germany and Italy Strong traction in Canada and other EU markets
For UK brands planning a similar move, our guide to selling on Amazon’s EU stores from the UK covers VAT, EPR registrations and the fulfilment options.
