Challenge
Breathing new life into a listing that, despite its lengthy presence on Amazon, was underperforming in sales compared to its competitors.
Objectives
- Ascend to the top 4 organic positions for the primary keyword.
- Drive ‘Subscribe & Save’ sales.
Solution
We undertook a thorough Competitor Analysis, resulting in the creation of a focused keyword list. Each element of the listing was meticulously optimised to ensure peak Conversion Rate. We adopted an aggressive strategy against the top 10 competitors, gradually eroding their market share. This sustained approach ultimately solidified our position at the top of organic listings. Thanks to advanced PPC management and optimisation, we achieved an impressive TACOS. In time, we were able to nearly double the product’s price post-optimisation, significantly boosting profitability.
Results
