Challenge
Selling within an intensely competitive niche where the top sellers boast over 50,000 reviews and have been present in the market for over a decade.
Objectives
Achieving a top-ranking on the first page for a highly competitive main keyword.
Solution
We undertook advanced SEO optimisation and implemented a robust PPC ranking structure. This targeted the primary keywords, as well as confronting competitors using Sponsored Display ads. In addition, we refined our pricing strategy to enhance the Click-Through Rate and made changes to the main product image to further this objective.
Results
