Challenge
- Launching an entire brand on Amazon with around 100 SKUs.
- These are high-ticket items, unique in nature, necessitating intricate targeting.
- There’s a significant need to educate customers regarding the full functionality of these products.
Objectives
- Ensure products are indexed under as many relevant keywords as possible.
- Establish a solid foundation for building brand awareness on Amazon.
- Aim to be the leading voice in this emerging niche.
Solution
We conducted a launching structure sequence and applied it to each SKU. For each product, a keyword targeting list was created. Furthermore, a PPC launch strategy was initiated to heighten exposure. The ranking of keywords for each SKU was monitored closely, with SEO optimisation carried out every 30 days. Emphasis was placed on products that demonstrated traction, and their ranking structures were further refined.
Results
