Challenge
The brand was launching a brand-new type of supplement. With no highly relevant keywords already in use for this kind of product, it was hard to get visibility and rank on Amazon.
Objectives
- Grow sales by improving rankings on both existing and new keywords
- Reach the top 10 ranking positions first, then hold positions 1–5
Solution
We took a full-funnel approach:
- Competitor research: found similar products to uncover keyword opportunities.
- Keyword testing: ran extensive tests and doubled down on the highest-converting keywords.
- Targeted campaigns: launched single-keyword Sponsored Products, Sponsored Brands headline and Sponsored Brands video campaigns.
- Aggressive competitor targeting: focused on ASINs in the top 15 organic placements.
- SEO enhancements: optimised the listings with exact-match keywords, rich backend search terms and updated A+ content.
- Continuous SEO updates: ran two rounds of updates in five months to target more keywords and lift slow movers.
Results
Sessions grew by 230% to 22,500 unique visits, and sales grew by 132% to $120,570.39.
