Challenge
- Suboptimal SEO quality
- Average product images and A+ content
- Poor campaign structure and lack of negative keywords
- High-performing search terms not being leveraged
- No bid or budget optimization strategies in place
Objectives
- Improve product discoverability
- Enhance product appeal and conversion rates
- Optimizing advertising efficiency and targeting
- Maximize the impact of high-performing search terms
- Implementing effective ad spend management
Solution
This is the strategy that we have implemented:
- SEO Optimization: Conducted thorough keywrod reaserch to identify high-impact keywords, improving keyword rankings and product visibility. This allowed us to better target the right audience and increase product discoverability.
- Creative Optimization: Enhanced product images and A+ content to boost engagement and increase coversion rates. These improvements led to better customer experience and higher sales.
- Campaign Restructuring: Segmented campaigns by individual products and match types for more precise targeting. This restructuring allowed for more efficient ad spend and improved targeting of relevant customers.
- Search Term Harvesting: Continuously identified high-converting search terms through data analysis and created ranking campaign
Results
