Challenge
- Introduce a new product in a highly competitive market dominated by savvy competitors.
Objectives
- Achieve a consistent sales velocity and elevate rankings for the main keywords
Solution
We forged a launch strategy based on the following pillars:
- Advanced SEO Optimisation: Incorporated over 70 exact-match keywords on the front end and enhanced the back end with more than 2,200 characters.
- Designed highly effective creatives aimed to outstrip the competition across all metrics.
- Adopted a pricing strategy where the initial launch price was set at 50% of the ultimate target price, facilitating swift market traction.
- Cultivated a strong PPC presence focusing on the right targets, ensuring we directed traffic optimally.
Results
