Challenge
- Competing in an extremely competitive marketplace where products have a long-standing history on Amazon, accompanied by thousands of reviews.
- Revitalising a listing that had minimal visibility on Amazon, being ranked on the second page.
Objectives
- Indexing for all relevant and broad keywords associated with this product.
- Securing a top spot on Amazon’s first page for all relevant keywords.
Solution
We implemented a strategy to increase the listing’s relevance for the targeted keyword list. By utilising varied phrasal forms of the primary keyword, we signalled to the Amazon algorithm the high relevance of our product for that keyword. Furthermore, we slashed the price, crafting an unbeatable offer. Coupled with this, we initiated an aggressive competitor targeting strategy to outdo the competition on every metric. Our goal was to attract those customers who initially clicked on our competitors’ listings, encouraging them to click on our advert. This would demonstrate to Amazon that customers were favouring our offering over the competition’s.
Results
