Challenge
Refining a PPC structure that was notably disorganised, with products being misdirected in their targeting.
Objectives
- Achieve a sustainable profitability rate for the client.
- Implement ranking structures to maximise returns on each dollar spended.
Solution
We restructered the existing campaigns and collected all pertinent data. This allowed us to refine all bids and minimize expenses. Furthermore, the listing was optimised using converting keywords, thereby boosting the chances of successful ranking.
Results
