Author
Bianca Irofte
Chief Creative Officer, Horison Marketing
Bianca leads Horison’s creative team and writes practical guides for Amazon sellers on listings, Brand Registry, catalogue problems and running Amazon ads that convert.
Articles by Bianca Irofte (16)
Clicks Up, Sales Down: The Hidden Problem Behind Failing Amazon Ads
Amazon PPC suddenly costing more while sales drop? Learn the hidden reason ads stop winning (disconnected PPC systems) and the steps that fix performance.
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Busy Doesn’t Mean Productive: The Real Fix for Amazon Team Chaos
Your Amazon team is busy but deadlines still slip. Learn why a shared operating rhythm beats extra effort, plus pro tips used by high-performing Amazon teams.
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The Amazon Onboarding Formula: Structure, Strategy, and Speed
How to onboard a brand onto Amazon properly: clean catalogue data, one repeatable listing structure and a checklist-driven process that sets up growth.
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Fixing What’s Draining Your Amazon PPC
Clicks up, conversions down and ACoS all over the place? Learn why Amazon ads drain budget without sales and the practical fixes that make PPC profitable.
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How to Leverage Your Factory’s FDA Certification for Amazon Success
Selling FDA-regulated products on Amazon? Use your manufacturer's FDA registration with a Letter of Authorization. Step-by-step Seller Central guide inside.
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How to Go from GTIN Exemption to a Full Amazon Catalog
Got your GTIN exemption? Here's how to enrol in Brand Registry, unlock A+ Content, build parent-child variations and bulk-upload SKUs with a flat file.
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Understanding Amazon SKUs in Amazon FBA: Causes, Fixes, and Prevention
Duplicate SKUs, Amazon.Found SKUs and SKU-ASIN mismatches explained. How Amazon SKUs work in FBA, why problems happen and how to fix and prevent them.
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How to Stop Amazon Fraud from Killing Your Profits
Months of ad spend and still unprofitable on Amazon? Audit your ads like a CFO, raise conversion, drive external traffic and know when to pivot.
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How to Decode Your Amazon STR (Search Term Report) for Better Campaign Optimization
A step-by-step guide to the Amazon Search Term Report: which metrics matter, how to optimise for profit vs organic rank, and how to structure campaigns.
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Amazon Brand Registry Rejection? Here's How to Fix It
Brand Registry application rejected again after fixing your trademark? Here's how to get a manual review, escalate to a real person, and finally get approved.
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How to Handle Shipping Delays Due to Tax ID Requirements When Selling to Mexico on Amazon
Orders to Mexico stuck in customs because of the RFC Tax ID? Learn why Mexico requires it and five ways Amazon sellers can collect it and avoid delays.
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How to Fix Your Amazon Listing and Get Back to Selling
Listing suddenly inactive because Amazon flagged it as a pesticide? Find the trigger keywords, fix the listing, appeal with the right documents and sell again.
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Stuck in an Amazon Generic Listing? Here’s How to Fix It and Reclaim Your Brand
Your ASIN is locked under the 'Generic' brand? Learn why it happens, how Brand Registry and reseller access affect it, and how to get Amazon to fix it.
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The Future of Amazon Selling: Trends and Strategies for 2025
AI automation, voice search, social commerce, sustainability and AR: the Amazon selling trends for 2025 and practical strategies to act on each one.
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How to Optimize Your Amazon Listings for Maximum Visibility
A data-backed guide to Amazon listing optimisation: keyword research, titles, images, bullet points, reviews, mobile shoppers and ongoing testing.
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Shield Your Amazon FBM Store from “Use-and-Refund” Scammers
Buyers using products then refunding without returning them? Short-term tactics, documentation and a hybrid FBM/FBA strategy to protect your Amazon store.
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