Challenge
Sales had stalled and the advertising spend wasn’t paying its way. The creative assets didn’t match the brand’s premium standards, and the way the brand was represented felt outdated, which held back visibility and engagement.
Objectives
- Grow sales and profitability
- Refresh the brand identity and creative assets
- Optimise advertising spend for better returns
Solution
We put a full strategy in place:
- Creative overhaul: new high-resolution images that reflect a premium look and feel.
- PPC optimisation: cut advertising spend from 21% to 8.5% of total revenue.
- Brand alignment: updated the demographic representation in the visuals.
We also removed competitive threats from the listings and managed stock levels to protect ranking.
Results
Sales grew from $22.85K to $34.12K, up 49% year on year, and gross profit rose 15% thanks to the PPC optimisation.
