Email Marketing Manager

Key Responsibilities

• Email Strategy: Develop and execute a comprehensive B2B email marketing strategy aligned with our business goals.
• A/B Testing: Develop and implement A/B testing strategies for cold email campaigns, monitor test performance and make real-time adjustments.
• Copy Optimisation: Review and enhance email copywriting to improve engagement, click-through rates, and conversions.
• Email Health: Monitor and maintain the health of our email list, ensuring compliance with regulations and best practices.
• Segmentation: Implement effective segmentation strategies to deliver personalised content to our potential client list.
• Automation: Utilise email automation tools to streamline campaigns and workflows.
• Reporting: Track and analyse email metrics, providing regular reports and recommendations for improvement.
• Compliance: Ensure compliance with email marketing regulations, including CAN-SPAM and GDPR.
• Team Collaboration: Work closely with our other marketing teams to align email marketing with overall marketing initiatives.
• Stay Current: Stay updated on industry trends and best practices to keep our email marketing efforts innovative and effective.

Qualifications

• Proven experience as an Email Marketing Manager.
• An experienced copywriter with a keen eye for data-driven results.
• Can craft compelling copy for cold E-mails, coupled with a strong focus on data-driven insights and key performance indicators.
• Strong understanding of A/B testing methodologies and statistical analysis.
• Strong understanding of email marketing best practices and strategies.
• Experience in direct mail marketing/campaigns is highly preferred.
• Proficiency in email marketing software and automation tools. Experience in LemList is a plus.
• Experience in building sales funnels and creating landing pages.
• Skills in general marketing and email copywriting.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Detail-oriented with strong organizational skills.
• A creative thinker who can develop engaging email campaigns.
• A bachelor’s degree in marketing, communications, or a related field is a plus.

What we offer

• Ongoing training and professional development opportunities.
• The chance to work with a dynamic team in the digital marketing industry.
• Full Remote Job Opportunity.
• Opportunity for career growth within Horison Marketing.

Benefits

• 1 week of paid time off for Christmas after completing 3 months with the company.
• 1 week of paid time off yearly ( anytime of your choosing )
• Bi-annual 5% base salary increase after completing 3 months with the company.
• Birthday paid leave to celebrate your special day.
• Paid lunch break everyday (30 minutes for 8 hour shift)
• Commission bonus that serves as a profit-sharing opportunity per Legion/Department.
• A fun, fully remote culture that fosters a sense of community and collaboration, promoting a team-oriented culture.