Transforming Market Presence with Strategic Revamps
SALES
increased 49% YoY
GROSS PROFIT
increase from PPC ptimization
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Challenge
The client grappled with stagnant sales and suboptimal advertising investment. Creative assets did not align with premium brand standards, and market representation was outdated, impacting visibility and engagement.
Objectives
- Enhance sales and profitability
- Revitalize brand identity and creative assets
- Optimize advertising spend for greater returns
Solution
Horison Marketing implemented a comprehensive strategy:
- Creative Overhaul: High-resolution images reflecting premium aesthetics.
- PPC Optimization: Reduced advertising spend from 21% to 8.5% of total revenue.
- Brand Alignment: Updated demographic representation in visuals.
Additional strategies included removing competitive threats from listings and managing stock levels to maintain ranking.
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Results
