Supercharging Existing Sellers:
Number One in the Category (UK) - BBP
SALES
increased in the third month
AVERAGE SELLING PRICE
increased in the third month
SESSIONS (UNIQUE VISITORS)
increased in the third month
Challenge
Our client, a brand in the niche of grooming products for horses, had built a loyal following outside of Amazon and was achieving decent sales on the platform. However, their growth had plateaued over the last couple of years. Recognizing they weren’t Amazon experts, they came to us to help elevate their performance and reignite their sales growth.
Objectives
• Improve indexing
• Boost keyword rankings
• Increase PPC efficiency
Solution
Our analysis revealed that while the brand resonated with its current customers, their SEO strategy was underdeveloped. We optimized SEO across all their listings, crafted a new PPC strategy, and updated their creative content to align better with Amazon’s standards, all while maintaining the integrity of their unique brand identity.
Results
PPC With our PPC structure and expertise, we were able to reduce ad spend by nearly 10% in June while more than doubling sales. ROAS increased from 2.82 to 6.54—an impressive leap in efficiency.
Overall Results Year-over-year in July, we delivered:
• 127% increase in revenue
• 97% increase in traffic
• 1 percentage point increase in conversion
• 6% rise in average order value
Additionally, we boosted the Best Seller Rank (BSR) from 10,807 to 2,542 within a year, landing the client’s products at the coveted number 1 and number 3 spots in their category.
