Transforming Sales and Optimizing Amazon Ads for Seasonal Products

$135.98K

→

$240.16k

SALES

increased 105% YoY

<10%

TACOS

throughout the management period

Challenge

Suboptimal SEO quality
Average product images and A+ content
Poor campaign structure and lack of negative keywords
High-performing search terms not being leveraged
No bid or budget optimization strategies in place

Objectives

Improve product discoverability
Enhance product appeal and conversion rates
Optimizing advertising efficiency and targeting
Maximize the impact of high-performing search terms
Implementing effective ad spend management

Solution

This is the strategy that we have implemented:

SEO Optimization: Conducted thorough keywrod reaserch to identify high-impact keywords, improving keyword rankings and product visibility. This allowed us to better target the right audience and increase product discoverability.
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‍Creative Optimization: Enhanced product images and A+ content to boost engagement and increase coversion rates. These improvements led to better customer experience and higher sales.
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‍Campaign Restructuring: Segmented campaigns by individual products and match types for more precise targeting. This restructuring allowed for more efficient ad spend and improved targeting of relevant customers.
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‍Search Term Harvesting: Continuously identified high-converting search terms through data analysis and created ranking campaign

Results