PPC Optimisation

161%

SALES

increased from $4,088 to $10,707
by the 2nd month

18%

ACOS

decreased by the 2nd month

Challenge

Refining a PPC structure that was notably disorganised, with products being misdirected in their targeting.

Objectives

• Achieve a sustainable profitability rate for the client.
• Implement ranking structures to maximise returns on each dollar spended.

Solution

We restructered the existing campaigns and collected all pertinent data.

This allowed us to refine all bids and minimize expenses. Furthermore, the listing was optimised using converting keywords, thereby boosting the chances of successful ranking.

Results