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How we Increased Sales by 44% with Better Ad Strategy and Creatives
SALES GROWTH
(YOY)
increase
CONVERSION RATE
increase
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Challenge
This brand was facing multiple hurdles. Her product creatives lacked visual appeal and failed to stand out. On top of that, her competitors were aggressively pricing products, putting pressure on market competitiveness. While her top-selling product was driving the majority of sales, only a handful of high-intent, high-volume organic keywords ranked in the top 10. Limiting organic growth potential. The client aimed to optimize ad spend efficiency while maintaining a healthy balance between organic and paid sales.
Objectives
• Enhance visual appeal of creatives and packaging
• Improve organic rankings with targeted SEO for high-intent, high-volume keywords
• Achieve efficient ad spend and increase overall sales
• Maintain strong organic and paid sales growth
Solution
Our approach was comprehensive:
• We redesigned creatives and packaging to elevate visual appeal and better capture customer attention, significantly improving the overall design quality.
• SEO was updated to incorporate high-intent, high search volume keywords that aligned with the top-selling product’s category and audience.
• We launched focused ranking campaigns targeting these high-volume keywords to capitalize on the top product’s dominant sales share (nearly 80% of total sales).
• To ensure profitability while scaling, we implemented day parting on select campaigns, optimizing ad spend throughout the day.
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Results
After just two months, the impact was clear and measurable:
• 43% increase in sales compared to the prior period
• 44% year-over-year sales growth
• Improved keyword rankings and stronger visibility for top-selling products
• Enhanced creative assets that resonated better with customers, contributing to higher conversion rates
The brand successfully transformed its Amazon presence by combining creative innovation with data-driven marketing strategies. Delivering real growth in a competitive landscape.
