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How We Improved Campaign Structure and Creative Accuracy to Drive a 36.7% Sales Increase
SALES GROWTH
increase
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Challenge
This Brand approached us with a solid product offering, but key inefficiencies in their Amazon presence were limiting growth:
• Underwhelming organic ranking: Flagship products were performing at an average level in search, but lacked the keyword depth and precision needed to reach their full ranking potential
• Thumbnail and main image issues: Poor placement of thumbnails and incorrect sequencing were harming click-through rates and reducing the impact of otherwise competitive listings.
• Disorganized campaign structure: Sponsored ad campaigns were mixing ASINs across different parent products and combining match types within a single campaign. There were also no brand awareness campaigns, making it harder to establish a presence in upper-funnel traffic.
These gaps held back both sales velocity and long-term visibility.
Objectives
• Strengthen SEO to improve visibility and ranking potential
• Improve image organization for better customer engagement
• Restructure advertising to support scalability and brand awareness
• Increase Year on Year Sales
Solution
1. SEO Optimization Across Catalog
Every product underwent a detailed SEO update, targeting high-intent keywords relevant to the brand’s niche. This ensured better alignment with shopper searches and increased discoverability of flagship listings.
2. Main Image & Thumbnail Realignment
We corrected image sequencing across the catalog to ensure thumbnails followed Amazon best practices. This small but critical change enhanced the way customers interacted with listings and supported a cleaner, more intuitive shopping experience.
3. Ad Campaign Rebuild and Segmentation
We fully restructured the client’s advertising setup—grouping ASINs by parent, segmenting campaigns by match type, and launching Sponsored Brand (SB) campaigns to improve brand presence. This created a clearer framework for measurement and scale.
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Results
6 months after implementation, the improvements were already driving significant impact:
• 36.73% sales growth (July–December 2024 vs. July–December 2023)
• Stronger product visibility and improved keyword relevance
• Enhanced brand presence through new top-of-funnel Sponsored Brand campaigns
