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Elevating Supplement Sales through Strategic SEO and Targeting
SESSION GROWTH
increased and reached 22,500 unique visits
SALES GROWTH
increased and resulted to $120,570.39
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Challenge
Introducing a brand-new supplement type without highly relevant existing keywords made it difficult to achieve visibility and rank effectively on Amazon.
Objectives
- Boost sales by improving rankings on both existing and new keywords.
- Initially target top 10 ranking positions, then maintain within positions 1-5.
Solution
A comprehensive approach was applied:- Competitor Research: Identified similar products to discover keyword opportunities.
- Keyword Testing: Ran extensive tests and focused on high-conversion keywords.
- Targeted Campaigns: Implemented single keyword SP, SB Headline, and SBV campaigns.
- Aggressive Competitor Targeting: Focused on ASINs in top 15 organic placements.
- SEO Enhancements: Optimized listings with exact match keywords, rich backend search terms, and updated A+ content.
- Continuous SEO Updates: Conducted two rounds of updates in five months to target additional keywords and improve slow-moving ones.
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