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376% YoY Sales Growth Through Better Creatives, Inventory Management and PPC Strategy
SALES GROWTH
IN 2 MONTHS
(YOY)
increase
SALES GROWTH
IN 3 MONTHS
(YOY)
increase
REPEAT
CUSTOMER
ORDERS
increase
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Challenge
This Brand came to us with several roadblocks limiting their growth on Amazon.
First, their product labels lacked clarity and legibility on mobile and desktop, leading to a poor customer experience on the digital shelf.
Second, they were experiencing frequent out-of-stock issues. These disruptions not only led to lost sales but also negatively impacted ranking and visibility.
Third, their advertising setup was missing the structure needed for long-term success. Campaigns lacked segmentation, and there were no ranking or retargeting strategies in place.
Objectives
• Improve the quality and effectiveness of product creatives
• Minimize stock-related disruptions and protect ranking
• Rebuild PPC campaigns to support both visibility and efficiency
Solution
Our strategy focused on execution across three key areas:
1. Creative Asset Rebuild
Every listing was upgraded with high-resolution creatives that reflected the brand’s professional identity. Labels were reworked for digital legibility and optimized for mobile, resulting in a cleaner, more trustworthy shelf presence across all listings.
2. Inventory-Aware PPC Adjustments
To manage the impact of low stock, we introduced bid scaling to reduce demand during inventory dips. This helped prevent premature stockouts and protected performance during gaps in supply. In parallel, we worked with the client to build in buffer stock and reduce lead time risks through better forecasting and supplier coordination.
3. Campaign Restructure with Ranking Focus
We restructured campaigns by segmenting them correctly across parentage and match types. Dedicated ranking campaigns were launched to improve visibility for key terms, and retargeting campaigns were added to re-engage high-intent shoppers more efficiently.
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Results
In just two months, the brand saw significant performance improvements:
• +136% YoY sales growth in Month 2
• +376% YoY sales growth in Month 3
• 239% increase in repeat customer orders
These results reflect what’s possible with clear strategy, consistent execution, and proactive problem-solving. This brand is now in a stronger position to scale sustainably on Amazon.
