Guides on Amazon PPC, Amazon SEO, selling in the UK, EU and US, and choosing an Amazon agency.https://www.horisonmarketing.com/en-gbhttps://www.horisonmarketing.com/blog-posts/amazon-account-health-rating-guide/https://www.horisonmarketing.com/blog-posts/amazon-account-health-rating-guide/Amazon's Account Health Rating (AHR) is a score from 0 to 1,000 that shows how close a seller account is to deactivation for policy violations: 200–1,000 is Healthy, 100–199 is At Risk, and 99 or lower means the account can be, or already has been, deactivated. Violations cost points by severity and count for 180 days, but a single critical violation drops the score to zero and leaves three days to fix it. Protect the score by resolving every violation quickly, appealing with a clear root cause, and checking the Account Health page every week.Fri, 30 Oct 2026 00:00:00 GMTaccount healthAmazon policyappealsSeller Centralcataloguehttps://www.horisonmarketing.com/blog-posts/amazon-ppc-strategy-guide/https://www.horisonmarketing.com/blog-posts/amazon-ppc-strategy-guide/A strong Amazon PPC strategy starts from your margin, not from Amazon's suggested bids: set a break-even ACoS for each product, lead with Sponsored Products, move converting search terms into exact-match campaigns every week and judge the whole account on TACoS. Established brands typically run at about 8–13% TACoS (a 2026 study of 150 US brands found a 10.6% median), while launches run higher until organic rank builds.Fri, 30 Oct 2026 00:00:00 GMTAmazon PPCAmazon advertisingACoSTACoSstrategyhttps://www.horisonmarketing.com/blog-posts/amazon-rufus-listing-optimisation/https://www.horisonmarketing.com/blog-posts/amazon-rufus-listing-optimisation/Rufus is Amazon's AI shopping assistant, renamed Alexa for Shopping in the US on 13 May 2026, and more than 300 million customers used it in 2025, according to Amazon's CEO. It answers shoppers' questions from your listing, reviews, Q&As and the wider web, so to be recommended you need complete attributes, bullets that answer real buyer questions and key facts written in text, not only in images. Test the changes with a fixed set of questions and with Manage Your Experiments.Fri, 30 Oct 2026 00:00:00 GMTAmazon SEORufusAI shoppinglisting optimisationhttps://www.horisonmarketing.com/blog-posts/busy-doesnt-mean-productive-the-real-fix-for-amazon-team-chaos/https://www.horisonmarketing.com/blog-posts/busy-doesnt-mean-productive-the-real-fix-for-amazon-team-chaos/Most struggling Amazon teams aren't short on effort; they're missing structure. A shared weekly rhythm fixes it: daily project checks, a Monday game plan, a midweek performance pulse, a 15-minute Friday review and one source of truth for PPC, listings and client updates. It matters because 68% of workers say they lack enough uninterrupted focus time (Microsoft, 2023).Mon, 10 Nov 2025 00:00:00 GMT2026-10-30T00:00:00.000ZAmazon account managementteam operationsreportinghttps://www.horisonmarketing.com/blog-posts/fixing-whats-draining-your-amazon-ppc/https://www.horisonmarketing.com/blog-posts/fixing-whats-draining-your-amazon-ppc/Amazon PPC drains budget when ads reach shoppers you can't convert: keywords chosen for volume rather than intent, listings that don't convert the click, and bids set without reference to margin. The fix is discipline, not budget: find your break-even ACoS, cut search terms that spend without selling and fix the listing. One Horison account grew sales 161% in two months at an 18% ACoS.Thu, 06 Nov 2025 00:00:00 GMT2026-10-30T00:00:00.000ZAmazon PPCACoSwasted ad spendhttps://www.horisonmarketing.com/blog-posts/how-to-switch-amazon-agencies/https://www.horisonmarketing.com/blog-posts/how-to-switch-amazon-agencies/To switch Amazon agencies without losing sales, confirm you own the Seller Central account, ad account, Brand Registry and creative files, export your campaign and search term data before you give notice, and give the new agency access before you remove the old one. Then run a 90-day transition: keep campaigns live while the new team audits for 30 days, fix and restructure gradually in days 31–60, and scale in days 61–90.Fri, 30 Oct 2026 00:00:00 GMTAmazon agencyaccount managementcontractshttps://www.horisonmarketing.com/blog-posts/selling-on-amazon-europe-from-the-uk/https://www.horisonmarketing.com/blog-posts/selling-on-amazon-europe-from-the-uk/A UK seller can reach Amazon's EU stores in three main ways: Remote Fulfilment from UK stock (no EU VAT number, items up to €135), stock held in one EU country (one VAT registration), or Pan-European FBA (a VAT registration in each storage country, at least two). Whichever route you choose, you also need EPR numbers for countries such as Germany and France, an EU-based Responsible Person under GPSR, and listings written for each local market.Fri, 30 Oct 2026 00:00:00 GMTAmazon EuropeVATEPRPan-European FBAUK sellershttps://www.horisonmarketing.com/blog-posts/the-amazon-onboarding-formula-structure-strategy-and-speed/https://www.horisonmarketing.com/blog-posts/the-amazon-onboarding-formula-structure-strategy-and-speed/Good Amazon onboarding means building a launchpad, not doing data entry. Clean and standardise the catalogue data first, give every listing the same structure (a title within Amazon's 200-character limit, five bullets, up to nine images, backend keywords), then run onboarding as a five-step checklist. Horison launched one 100-SKU brand in three months.Sat, 08 Nov 2025 00:00:00 GMT2026-10-30T00:00:00.000ZAmazon onboardingcataloguelisting optimisationhttps://www.horisonmarketing.com/blog-posts/what-is-a-good-tacos-on-amazon/https://www.horisonmarketing.com/blog-posts/what-is-a-good-tacos-on-amazon/For an established Amazon brand, a good TACoS is usually around 8–13%: a 2026 study of 150 US brands found a median of 10.6%, with the middle half between 8.1% and 12.8%. Launches often run at 15–25% while they build rank, and mature products with strong organic sales can sit nearer 5–10%. Whatever the stage, TACoS has to stay well below your margin before advertising, and it should fall as total sales grow.Fri, 30 Oct 2026 00:00:00 GMTTACoSAmazon PPCbenchmarksprofithttps://www.horisonmarketing.com/blog-posts/amazon-agency-contract-red-flags/https://www.horisonmarketing.com/blog-posts/amazon-agency-contract-red-flags/Before signing with an Amazon agency, check nine things: who owns the Seller Central account, ad account and creative files; the minimum term and notice period; how fees are calculated; exactly what is in scope; one-off and tool costs; performance fee baselines; reporting; who does the work; and what happens when you leave. Most bad agency relationships trace back to one of these.Thu, 29 Oct 2026 00:00:00 GMTAmazon agencycontractshttps://www.horisonmarketing.com/blog-posts/best-amazon-agencies-uk/https://www.horisonmarketing.com/blog-posts/best-amazon-agencies-uk/Eight Amazon agencies serving UK brands stand out on public evidence in 2026: Horison Marketing, Sitruna, Lezzat, Chris Turton Ecommerce, Optimizon (now Smollan), SalesDuo, Olifant Digital and Amazowl. The right one depends on what you need: a single team for SEO, PPC and creatives, Vendor Central support, published fixed pricing, or a category specialist. We compared all eight on the same five checks using only what each agency publishes.Thu, 29 Oct 2026 00:00:00 GMTAmazon agencyUKhttps://www.horisonmarketing.com/blog-posts/how-much-does-an-amazon-agency-cost-uk/https://www.horisonmarketing.com/blog-posts/how-much-does-an-amazon-agency-cost-uk/Published starting fees for Amazon agencies serving UK brands range from about £1,500 to £2,500 a month in 2026, before ad spend. Full-service management of larger accounts costs more. Agencies charge in five main ways: a fixed retainer, a block of hours, a percentage of ad spend, a percentage of sales, or a retainer plus a performance fee. The right model is the one that rewards profitable growth, not just higher ad spend.Thu, 29 Oct 2026 00:00:00 GMTAmazon agencypricingUKhttps://www.horisonmarketing.com/blog-posts/is-an-amazon-agency-worth-it/https://www.horisonmarketing.com/blog-posts/is-an-amazon-agency-worth-it/An Amazon agency is worth it when the extra profit it creates is bigger than its fee. Work it out with two numbers you already have: your margin before advertising and your TACoS. The extra monthly sales needed to cover the fee are the fee divided by (margin before ads minus TACoS). If the agency can also lower your TACoS, that saving counts too. If the gap can't plausibly be closed, an agency isn't worth it yet.Thu, 29 Oct 2026 00:00:00 GMTAmazon agencyTACoSprofithttps://www.horisonmarketing.com/blog-posts/what-does-a-full-service-amazon-agency-do/https://www.horisonmarketing.com/blog-posts/what-does-a-full-service-amazon-agency-do/A full-service Amazon agency runs every part of your Amazon business that drives sales in one team: listing SEO, PPC, product images and A+ content, catalogue and account health, promotions and reporting. Month 1 is an audit and urgent fixes, months 2–3 rebuild listings and advertising, and months 4–6 scale what works while TACoS falls as organic sales grow.Thu, 29 Oct 2026 00:00:00 GMTAmazon agencyaccount managementhttps://www.horisonmarketing.com/blog-posts/clicks-up-sales-down-the-hidden-problem-behind-failing-amazon-ads/https://www.horisonmarketing.com/blog-posts/clicks-up-sales-down-the-hidden-problem-behind-failing-amazon-ads/When Amazon ad costs spike and sales fall without you changing anything, the cause is rarely random. It's usually a disconnected PPC system: bids, budgets, listings and inventory managed separately, so a change in one quietly breaks the others. Reconnect them and review search-term data weekly to recover performance.Tue, 11 Nov 2025 00:00:00 GMThttps://www.horisonmarketing.com/blog-posts/how-to-run-ppc-for-parent-asins-with-multiple-child-variations-on-amazon/https://www.horisonmarketing.com/blog-posts/how-to-run-ppc-for-parent-asins-with-multiple-child-variations-on-amazon/With a parent ASIN and several child variations, don't spread budget evenly across every child. Lead with the best-converting variation in your main campaigns, test the others in separate low-budget campaigns, and let the strongest child carry ranking for the whole family.Sat, 01 Nov 2025 00:00:00 GMThttps://www.horisonmarketing.com/blog-posts/how-to-leverage-your-factorys-fda-certification-for-amazon-success/https://www.horisonmarketing.com/blog-posts/how-to-leverage-your-factorys-fda-certification-for-amazon-success/You don't always need your own FDA registration to sell FDA-regulated products on Amazon. Get a Letter of Authorization from your factory, gather its FDA documentation, submit both in a Seller Central case, then set up your brand credentials and verify the listings before launch.Mon, 14 Jul 2025 00:00:00 GMThttps://www.horisonmarketing.com/blog-posts/how-to-go-from-gtin-exemption-to-a-full-amazon-catalog/https://www.horisonmarketing.com/blog-posts/how-to-go-from-gtin-exemption-to-a-full-amazon-catalog/Once you have a GTIN exemption, build your catalog in three steps: enrol the brand in Brand Registry to unlock A+ Content, set up parent-child variations so related products share one listing, then use a flat-file spreadsheet to upload and update hundreds of SKUs in bulk.Tue, 08 Jul 2025 00:00:00 GMThttps://www.horisonmarketing.com/blog-posts/understanding-amazon-skus-in-amazon-fba-causes-fixes-and-prevention/https://www.horisonmarketing.com/blog-posts/understanding-amazon-skus-in-amazon-fba-causes-fixes-and-prevention/An Amazon SKU is your own unique ID for each product variant, and most FBA inventory problems come from duplicates, inconsistent naming or SKU-ASIN mismatches. Use one clear naming convention, reconcile 'Amazon.Found' SKUs, and audit SKU-to-ASIN mapping regularly to prevent stranded or lost inventory.Thu, 26 Jun 2025 00:00:00 GMThttps://www.horisonmarketing.com/blog-posts/how-to-stop-amazon-fraud-from-killing-your-profits/https://www.horisonmarketing.com/blog-posts/how-to-stop-amazon-fraud-from-killing-your-profits/If Amazon visibility only comes from outbidding competitors, you're renting sales rather than owning them. Audit ad spend against real profit, raise conversion rate before buying more traffic, build external traffic that bypasses the algorithm, and set a clear point at which to pivot or cut a product.Tue, 24 Jun 2025 00:00:00 GMThttps://www.horisonmarketing.com/blog-posts/how-to-decode-your-amazon-str-search-term-report-for-better-campaign-optimization/https://www.horisonmarketing.com/blog-posts/how-to-decode-your-amazon-str-search-term-report-for-better-campaign-optimization/Don't try to act on every column of the Amazon Search Term Report. Focus on a few metrics: ACoS for profitability, conversion rate for organic ranking. Give each keyword enough clicks before deciding, then move winners into their own exact-match campaigns and negate the waste.Wed, 18 Jun 2025 00:00:00 GMThttps://www.horisonmarketing.com/blog-posts/amazon-brand-registry-rejection-heres-how-to-fix-it/https://www.horisonmarketing.com/blog-posts/amazon-brand-registry-rejection-heres-how-to-fix-it/If Amazon Brand Registry keeps rejecting you after you've fixed your trademark, don't keep resubmitting: the system is often reading outdated trademark data. Confirm the trademark matches Amazon's requirements exactly, request a manual review from Brand Registry Support, and escalate until a person (not the automated system) looks at your case.Mon, 16 Jun 2025 00:00:00 GMThttps://www.horisonmarketing.com/blog-posts/how-to-handle-shipping-delays-due-to-tax-id-requirements-when-selling-to-mexico-on-amazon/https://www.horisonmarketing.com/blog-posts/how-to-handle-shipping-delays-due-to-tax-id-requirements-when-selling-to-mexico-on-amazon/Mexican customs require the buyer's Tax ID (RFC) or personal ID, so international Amazon orders without it get delayed, returned or cancelled. Make the requirement clear on your listing, request the RFC through Buyer-Seller Messaging, and use Amazon Global Selling support or a freight forwarder to handle customs.Fri, 13 Jun 2025 00:00:00 GMThttps://www.horisonmarketing.com/blog-posts/how-to-fix-your-amazon-listings-and-get-back-to-selling/https://www.horisonmarketing.com/blog-posts/how-to-fix-your-amazon-listings-and-get-back-to-selling/Amazon often gates non-pesticide products as pesticides because of trigger words in the listing (for example 'antibacterial', 'repels' or 'kills germs'). Remove or reword those claims, re-check images and backend keywords, then appeal with supporting documentation. Be persistent, as it can take more than one appeal.Wed, 11 Jun 2025 00:00:00 GMThttps://www.horisonmarketing.com/blog-posts/stuck-in-an-amazon-generic-listing-heres-how-to-fix-it-and-reclaim-your-brand/https://www.horisonmarketing.com/blog-posts/stuck-in-an-amazon-generic-listing-heres-how-to-fix-it-and-reclaim-your-brand/An Amazon 'Generic' listing locks an ASIN under the Generic brand, blocking real brand owners from editing it. Work out why you're blocked, check your Brand Registry and reseller access, open a case with Amazon Support with proof of brand ownership, and escalate if first-line support can't help.Mon, 09 Jun 2025 00:00:00 GMThttps://www.horisonmarketing.com/blog-posts/the-future-of-amazon-selling-trends-and-strategies-for-2025/https://www.horisonmarketing.com/blog-posts/the-future-of-amazon-selling-trends-and-strategies-for-2025/The biggest shifts in Amazon selling for 2025 are AI-driven automation and personalisation, voice and smart-device shopping, social commerce, demand for sustainable products and AR shopping experiences. Sellers who adapt listings, ads and operations to these now will compound their advantage.Tue, 27 May 2025 00:00:00 GMThttps://www.horisonmarketing.com/blog-posts/how-to-optimize-your-amazon-listings-for-maximum-visibility-a-data-backed-guide/https://www.horisonmarketing.com/blog-posts/how-to-optimize-your-amazon-listings-for-maximum-visibility-a-data-backed-guide/Amazon listing visibility comes from relevance and conversion. Start with thorough keyword research, put the most important keywords in a clear title, then support them with high-quality images, benefit-led bullet points, reviews and a mobile-friendly layout. Monitor results and keep adjusting.Mon, 26 May 2025 00:00:00 GMThttps://www.horisonmarketing.com/blog-posts/shield-your-amazon-fbm-store-from-use-and-refund-scammers/https://www.horisonmarketing.com/blog-posts/shield-your-amazon-fbm-store-from-use-and-refund-scammers/Amazon FBM sellers are exposed to 'use-and-refund' buyers because of Amazon's lenient refund policy. Stop repeat offenders with tracked, signature-required shipping and clear policies, document every case to escalate with Amazon, and move high-risk SKUs to FBA as part of a hybrid strategy.Fri, 07 Mar 2025 00:00:00 GMThttps://www.horisonmarketing.com/blog-posts/how-to-maintain-the-buy-box/https://www.horisonmarketing.com/blog-posts/how-to-maintain-the-buy-box/Keeping the Amazon Buy Box depends on the same factors that won it, measured continuously: competitive landed price, reliable stock, fast fulfilment (ideally FBA) and strong account health metrics. Losing it usually means one of these slipped, so monitor them weekly rather than reacting after sales drop.Wed, 01 Jan 2025 00:00:00 GMThttps://www.horisonmarketing.com/blog-posts/from-generic-to-private-label-on-amazon-how-to-scale/https://www.horisonmarketing.com/blog-posts/from-generic-to-private-label-on-amazon-how-to-scale/Generic products are a good way to learn Amazon, but they trap you in price wars with no brand authority. Moving to private label gives you control of the listing, Brand Registry tools and real margins: validate demand, build a differentiated product and brand, then scale with A+ content, PPC and new variations.Wed, 11 Dec 2024 00:00:00 GMT